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Bluestock Advisors provides C-Suite executives and board members in consumer industries with a powerful combination of strategy, investor relations and private capital raise advisory services aimed at creating long-term value. We offer a broad set of consulting services to assess and build capabilities necessary to address high-stakes challenges and market opportunities creatively and thoughtfully. Our unique approach combines data science and proprietary tools with experience-driven insights to grow total company value.

WHO WE Serve

Our clients are CEOs and executive management teams who want to develop a deliberate plan to aggressively grow their organization and market value. They are looking to strategically grow their business, raise private capital, have plans to go public, have a new CEO or CFO, or believe their company has high growth potential and is undervalued. Our proprietary framework is based on both existing best practices and new, innovative techniques to drive sustained value.

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Jennifer Merritt

Co-Founder and President

WHO WE Are

The vision was simple—identify the white space that needs the combined skillsets of Shannon & Jennifer (strategy + operations + capital markets), and build a firm aligned with their own passions. On a professional level, one that fosters growth, creativity and agility. On a personal level, one that is a champion for women in the workforce.

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Shannon Coyne, CFA 

Co-Founder and President

HOW WE Help

Through decades of consumer-focused experience in guiding, analyzing, and investing in consumer companies, combined with first-hand operating expertise, Bluestock Advisors is here to help clients capitalize on changing market dynamics, and sustainably grow total company value. 

GROWTH STRATEGY

MARKET INTELLIGENCE

FINANCIAL & 
STRATEGIC
COMMUNICATIONS

MERCHANDISE
TRANSFORMATION