As a Georgia Tech Mechanical Engineer, Jenny began her career in product development. She then joined Home Depot's Internal Audit Leadership Development Program. Upon graduation from the leadership program, Jenny was a merchant for several categories.

With over 20 years of consulting experience, Elizabeth brings extensive brand strategy knowledge to our clients. Her experience has taught her the importance of discipline in developing a brand; using data, and understanding where to insert the art.

With two decades of rich experience in retail merchandising, finance and e-commerce, Julie offers our clients unparalleled insights into retail growth strategies and digital marketing excellence.

As a former Director of Merchandising for The Home Depot, Reet has a record of success driving sales, managing vendors, implementing process improvement, and developing merchandising and services strategy.

Specializing in project management, Ashley has more than 15 years of experience in the retail industry. She has overseen operations and managed teams for national Fortune 500 clients across various verticals, achieving year-over-year annual profit growth.

Erica is a skilled management consultant with experience helping executives communicate, drive and deliver value to their clients, employees, and companies. 

With years of experience in a family business and in the retail industry, Josie Nielson has built a strong personal and professional network through her work in industry and through years of community volunteering. She never meets a stranger and hosts our clients and guests with the utmost in Southern hospitality.

An experienced finance manager, Cielle's engineering background allows her to approach problems with an inquisitive perspective and a hunger to understand the entire process. This allows her to ultimately drive change to create a more efficient and effective process.

As an interior designer, Lori brings a keen eye for detail to the team as she conducts countless retail store walks and CPG product comparisons to provide our clients with critical primary research. She travels to desired locations and can also activate a national network of other field researchers.​

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For over 20 years, Mary has served in administrative positions in both professional and volunteer settings. She has a natural appreciation for structure and organization and finds great satisfaction in working behind the scenes to enable her team's success.

Blue is a rooster full of fun and charm. The unofficial mascot of Bluestock Advisors, Blue keeps calm under pressure. Blue lives on a farm with a collection of fancy and rare birds.

During her 16 years in the Strategic Growth Office at a Fortune 500 Company, Katie developed a great depth and breadth of expertise in researching, analyzing and evaluating opportunities for expansion within retail organizations. Her knowledge extends to online and in stores.